Inside the BBC and CNN by Lucy Küng-Shankleman

Author:Lucy Küng-Shankleman [Küng-Shankleman, Lucy]
Language: eng
Format: epub
Tags: Social Science, Sociology, General, Media Studies
ISBN: 9780415213219
Google: 0Ujl-EK6Uh4C
Publisher: Psychology Press
Published: 2012-11-12T04:15:43+00:00

STRENGTHENED DOMESTIC PROGRAMMING

Continued expansion of CNN's franchise, particularly in the United States, requires the addition of new programming that will increase daily viewing, regardless of the day's news.

(Turner Broadcasting Systems, 1994)

CNN has always been highly dependent on big international news stories and periods without the adrenaline of a big breaking story can create problems in attracting and keeping viewers. Its strategic priority therefore was to find ways to smooth out its viewer level by improving its ‘non-news’, ‘appointment-based’ programming.

The subsequent merger with Time Warner has provided an important boost towards achieving this goal. Cross-fertilisation between key magazine properties and the news network enabled CNN to launch a series of prime-time news magazine shows in 1998. These included CNN & Time, CNN & Fortune and CNN & Entertainment Weekly. The explicit goal was to build appointment viewing and lure an audience even when there is no big news breaking.

For CNN, the Time Inc. magazines will contribute to the creation of great network programming, and we add a little magic.

(Ted Turner, cited in Time Warner, 1997)

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